Shoof Head Office is in New Zealand, with wholly-owned subsidiary companies in Melbourne, Australia, and Osorno, Chile. Shoof was founded in 1973, in New Zealand, by current owners Geoff and Bev Laurent, to manufacture articles of milking and breeding equipment that Geoff wanted on their farm.
The business extended into importing and marketing a very wide range of associated veterinary equipment. This now comprises around 5,000 different products from all parts of the world - represented in the company's separate catalogues.
Since the company’s founding in 1973, we have grown into a global innovation-led company. Sourced from reputable suppliers or developed by our own engineers, our products are sold around the world.
Shoof is founded on a tradition of farm-grown innovation and education - a pioneering spirit that has gone beyond the everyday and introduced unique and hard-to-find products to farmers, lifestyle farmers and veterinarians everywhere. For us, legacy is about thinking of the future, ensuring what we provide is aligned to the fundamental principle of helping you achieve more every day.